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Working in partnership : best practice in customer-supplier relations / [edited by] Bernard Burnes and Barrie Dale. by
Publication details: Aldershot : Gower, 1998
Availability: Items available for loan: Pilkington Library (1)Call number: 658.7/WOR.
Designing and developing superior customer value : concepts, cases, and applications / Art Weinstein, William C. Johnson. by
Publication details: Boca Raton (Fla.) ; London : St. Lucie, 1999
Availability: Items available for loan: Pilkington Library (1)Call number: 658.812/WEI.
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy. by
Publication details: New York : Palgrave Macmillan, 2003 [i.e. 2002]
Availability: Items available for loan: Pilkington Library (3)Call number: 658.87/JON, ...
Managing buyer-supplier relations : the winning edge through specification management. by Series: Routledge studies in business organizations and networks ; 17
Publication details: London : Routledge, 2001
Availability: Items available for loan: Pilkington Library (2)Call number: 658.812/NEL, ...
The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors. by
Publication details: Berlin ; New York : Springer, c2003
Availability: Items available for loan: Pilkington Library (1)Call number: 658.5/CUS.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by
Publication details: New Jersey ; [Chichester] : Wiley, 2004
Availability: Items available for loan: Pilkington Library (1)Call number: 658.812/PEP.
Growing modular : mass customization of complex products, services and software / Milan Kratochvil, Charles Carson. by
Publication details: Berlin : Springer, 2005
Availability: Items available for loan: Pilkington Library (1)Call number: 658.5/KRA.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy. by
Publication details: Abingdon, Oxon : Routledge, 2009
Availability: Items available for loan: Pilkington Library (4)Call number: 338.4379606/FER, ...
Journal of relationship marketing [electronic resource].
Publication details: Routledge.
Online resources:
Availability: Items available for loan: Online Resource (1).
The lovemarks effect : winning in the consumer revolution / Kevin Roberts. by
Publication details: Brooklyn, N.Y. : PowerHouse Books, 2005
Availability: Items available for loan: Pilkington Library (1)Call number: 658.8342/ROB.
Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.]. by
Edition: 3rd ed.
Publication details: London ; Philadelphia : Kogan Page, 2006
Availability: Items available for loan: Pilkington Library (1)Call number: 658.812/UPC.
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Merlin Stone and Bryan Foss. by
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Pilkington Library (1)Call number: 658.812/FOS.
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches / Christine Falkenreck. by Series: Contributions to management science
Publication details: Berlin [Germany] : Physica-Verlag, 2009
Availability: Items available for loan: Pilkington Library (1)Call number: 658.8343/FAL.
Journal of relationship marketing [electronic resource].
Publication details: Taylor & Francis Ltd.
Online resources:
Availability: Items available for loan: Online Resource (1).
Relationship marketing in sports / Andre Buhler & Gerd Nufer. by Series: Sports marketing series
Edition: 1st ed.
Publication details: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2010
Availability: Items available for loan: Pilkington Library (1)Call number: 796.0698/BUH. Not available: Pilkington Library: Checked out (1).
Relationship management for the future / [edited by] Mosad Zineldin with contributions by Frederic Bill, Valentina Vasicheva, Sarah Philipson, Michaela Sandell. by
Publication details: Lund, Sweden :, Studentlitteratur AB, 2012
Availability: Items available for loan: Pilkington Library (1)Call number: 658.812/REL.
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