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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches / Christine Falkenreck.

By: Series: Contributions to management sciencePublication details: Berlin [Germany] : Physica-Verlag, 2009.Description: xxii, 229 p. : ill. ; 24 cmISBN:
  • 9783790823561
  • 3790823562
Subject(s):
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Long loan Pilkington Library Pilkington Main Collection 658.8343/FAL (Browse shelf(Opens below)) Available 0403784484
Total holds: 0

"Dissertation "Impact on Reputation and Reputation Transfer in International Direct marketing-Empirical Research in Five B-to-B Markets" at the University of Kassel, Germany, Department of Economics, Place of Disputation: Kassel, Date of Disputation, March 6, 2009"--T.p. verso.

Includes bibliographical references (p. 207-226) and index.

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