Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson.

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Publication details: Oxford : Butterworth-Heinemann, 1999.Description: xiii,281p. : ill. ; 25 cmISBN:

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Long loan	Pilkington Library Pilkington Main Collection	658.812/GUM (Browse shelf(Opens below))	Available		0403133165

Total holds: 0

"Published in association with the Chartered Institute of Marketing"--t.p.

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