Image from Amazon.com
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
Publisher: Hoboken, New Jersey : Wiley, [2022]Copyright date: 2022Edition: Fourth editionDescription: xxi, 483 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781119815334
- 1119815339
- Customer relations -- Management
- Consumers' preferences
- Relationship marketing
- Information storage and retrieval systems -- Marketing
- Consommateurs -- Préférences
- Marketing relationnel
- Systèmes d'information -- Marketing
- Consumers' preferences
- Customer relations -- Management
- Information storage and retrieval systems -- Marketing
- Relationship marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Long loan | Pilkington Library Pilkington Main Collection | 658.812/PEP (Browse shelf(Opens below)) | Checked out | 27/09/2024 | 0404820026 |
Total holds: 0
Browsing Pilkington Library shelves, Shelving location: Pilkington Main Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.812/PEN An introduction to service design : designing the invisible / | 658.812/PEN An introduction to service design : designing the invisible / | 658.812/PEP Managing customer relationships : | 658.812/PEP Managing customer experience and relationships : a strategic framework / | 658.812/REL Relationship management for the future / | 658.812/SCH Winning the service game / | 658.812/SER The service-dominant logic of marketing : |
Includes bibliographical references and indexes.
There are no comments on this title.
Log in to your account to post a comment.