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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers.
Publisher: Hoboken, New Jersey : Wiley, [2022]Copyright date: 2022Edition: Fourth editionDescription: xxi, 483 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781119815334
- 1119815339
- Customer relations -- Management
- Consumers' preferences
- Relationship marketing
- Information storage and retrieval systems -- Marketing
- Consommateurs -- Préférences
- Marketing relationnel
- Systèmes d'information -- Marketing
- Consumers' preferences
- Customer relations -- Management
- Information storage and retrieval systems -- Marketing
- Relationship marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Long loan | Pilkington Library Pilkington Main Collection | 658.812/PEP (Browse shelf(Opens below)) | Checked out | 27/09/2024 | 0404820026 |
Total holds: 0
Includes bibliographical references and indexes.
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