MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01267pam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
001200132 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20180201125053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090929s2009 gw a bm 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783790823561 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3790823562 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
BTCTA |
| -- |
NNfCLS |
| 089 ## - Local classmark |
|---|
| Classmark |
658.8343 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Falkenreck, Christine |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reputation transfer to enter new B-to-B markets : |
| Remainder of title |
measuring and modelling approaches / |
| Statement of responsibility, etc. |
Christine Falkenreck. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Berlin [Germany] : |
| Name of publisher, distributor, etc. |
Physica-Verlag, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 229 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Contributions to management science |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Dissertation "Impact on Reputation and Reputation Transfer in International Direct marketing-Empirical Research in Five B-to-B Markets" at the University of Kassel, Germany, Department of Economics, Place of Disputation: Kassel, Date of Disputation, March 6, 2009"--T.p. verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 207-226) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intercultural communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Contributions to management science. |