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The advertising handbook.

Brierley, Sean

The advertising handbook. - 2nd ed. - London : Routledge, 2002. - [xiii], 297p. : ill., facsims., ports. (pbk) ; 24 cm. - Media practice .

Previous ed.: 1995

Bibliography: p.282-287 Includes index

ISBN: 9780415243926 0415243920

Subjects--Topical Terms:
Advertising
Advertisers

Dewey Class. No.: 659.1

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