000			01267pam a2200265 a 4500
001			001200132
005			20180201125053.0
008			090929s2009 gw a bm 001 0 eng
020			_a9783790823561
020			_a3790823562
040			_aUKM _cUKM _dBTCTA _dNNfCLS
089			_a658.8343
100	1		_aFalkenreck, Christine
245	1	0	_aReputation transfer to enter new B-to-B markets : _bmeasuring and modelling approaches / _cChristine Falkenreck.
260			_aBerlin [Germany] : _bPhysica-Verlag, _c2009.
300			_axxii, 229 p. : _bill. ; _c24 cm.
490	1		_aContributions to management science
500			_a"Dissertation "Impact on Reputation and Reputation Transfer in International Direct marketing-Empirical Research in Five B-to-B Markets" at the University of Kassel, Germany, Department of Economics, Place of Disputation: Kassel, Date of Disputation, March 6, 2009"--T.p. verso.
504			_aIncludes bibliographical references (p. 207-226) and index.
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
650		0	_aIntercultural communication.
650		0	_aExport marketing.
830		0	_aContributions to management science.
999			_c473284 _d473284