Cervejaria Noi : brewing a go-to-market strategy / Paulo Arthur Mauro, (COPPEAD Graduate School of Business, Department of Finance, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Kateline Ketne Dalto e, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Jo ao Ricardo da Costa Lopes, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Flavia d Albergaria Freitas, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), and Victor M. C. Almeida, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil).

By: Contributor(s): Series: Emerald emerging markets case studies ; volume 8, issue 1Publisher: Bingley, U.K. : Emerald Publishing Limited, 2018Copyright date: 2018Description: 1 online resource (7 pages) : 18 illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): DDC classification:
  • 658.84 23
LOC classification:
  • HF5415.129 .M38 2018
Online resources:
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Online resource Online Resource Electronic book Available
Total holds: 0

It is expected that at the end of the discussion of the case, students will be able to achieve the following learning outcomes: to design the path-to-market, identifying the role of intermediaries; to identify distribution alternatives and key channel members; and to perceive the advantages and disadvantages of intermediation and its unfolding in channel management.

Includes bibliographical references and index.

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