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Industrial buying behavior / by Thomas V. Bonoma, Gerald Zaltman and Wesley J. Johnston. by
Publication details: Marketing Science Institute, 1977
Availability: Items available for loan: Pilkington Library (1)Call number: 658.834/BON.
Innovations and organizations / (by) Gerald Zaltman, Robert Duncan, Jonny Holbek. by
Publication details: New York ; London (etc.) : Wiley-Interscience, 1973
Availability: Items available for loan: Pilkington Library (1)Call number: 301.248/ZAL.
Review of marketing 1978 / edited by Thomas V. Bonoma and Gerald Zaltman. by
Publication details: Chicago : American Marketing Association, c1978
Availability: Items available for loan: Pilkington Library (1)Call number: 658.8/REV.
Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by
Publication details: Boston, Mass. : Harvard Business School Press, c1991
Availability: Items available for loan: Pilkington Library (1)Call number: 658.8/BAR.
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