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The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr. by
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Other title:
  • Service dominant logic of marketing
Availability: Items available for loan: Pilkington Library (8)Call number: 658.812/SER, ...
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