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Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.
Publication details: New York ; London : Quorum, 1991ISBN:- 0899305253
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Long loan | Pilkington Library Pilkington Main Collection | 381.41/MAC (Browse shelf(Opens below)) | Available | 0400501333 |
Total holds: 0
Bibliography: p181-189. - Includes index
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