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Marketing / Carl McDaniel, Jr., William R. Darden. by
Publication details: Boston : Allyn and Bacon, c1987
Availability: Items available for loan: Pilkington Library (1)Call number: 658.8/MAC.
Patronage behavior and retail management / edited by William R. Darden, Robert F. Lusch. by
Publication details: New York ; Oxford : North-Holland, c1983
Availability: Items available for loan: Pilkington Library (1)Call number: 658.834/DAR.
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