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		No cover image available Designing a winning service strategy / edited by Mary Jo Bitner, Lawrence A. Crosby. by Bitner, Mary Jo Crosby, Lawrence A. (Lawrence Allan) American Marketing Association American Marketing Association (7th : 1988 : Arlington, Va) Series: Proceedings series Publication details: Chicago, Ill : American Marketing Association, 1989 Availability: Items available for loan: Pilkington Library (2)Call number: 658.8/DES, ... Place hold Add to cart (remove)
		Product testing with consumers for research guidance [electronic resource] / Louise S. Wu, editor. by Symposium on Product Testing with Consumers for Research Guidance (1988 : Baltimore, Md.) Wu, Louise S [ed.] American Society for Testing and Materials ASTM Committee E-18 on Sensory Evaluation of Materials and Products American Marketing Association Product Development and Management Association American Statistical Association Series: Journal of ASTM International ; STP 1035. Publication details: Philadelphia, Pa. : American Society for Testing and Materials, c1989 Online resources: Click here to access online Availability: Items available for loan: Online Resource (1). Place hold Add to cart (remove)
		No cover image available Journal of marketing research [electronic resource]. by American Marketing Association Publication details: Chicago : American Marketing Association. Other title: JMR, Journal of marketing research JMR Online resources: Click here to access online Availability: Items available for loan: Online Resource (1). Place hold Add to cart (remove)