TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Managing customer experience and relationships: a strategic framework 
SN  - 9781119815334
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Consumers' preferences
KW  - Relationship marketing
KW  - Information storage and retrieval systems
KW  - Marketing
KW  - Consommateurs
KW  - Préférences
KW  - Marketing relationnel
KW  - Systèmes d'information
KW  - fast
N1  - Includes bibliographical references and indexes
ER  -