Johnston, Mark W., <br/><br/>
Contemporary selling :  building relationships, creating value / 
Mark W. Johnston and Greg W. Marshall. 
 - Fifth Edition. 
 - xxi, 413 pages :  illustrations ;  28 cm 
<br/><br/> Revised edition of the authors' Contemporary selling, 2013. 
<br/><br/>Includes bibliographical references (pages 389-401) and index. 
<br/><br/><label>ISBN: </label>9781138951235 1138951234 
<br/><br/><label>LCCN: </label>2015031607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Relationship marketing.<br/>Customer relations.