Gummesson, Evert,  1936- <br/><br/>
Total relationship marketing :  from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / 
Evert Gummesson. 
 - Oxford :  Butterworth-Heinemann,  1999. 
 - xiii,281p. :  ill. ;  25 cm. 
<br/><br/> "Published in association with the Chartered Institute of Marketing"--t.p. 
<br/><br/><label>ISBN: </label>075064463X 9780750644631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Relationship marketing<br/>Marketing--Management.<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8