TY  - BOOK
AU  - Grover,Rajiv
AU  - Vriens,Marco
TI  - The handbook of marketing research: uses, misuses, and future advances 
SN  - 141290997X
U1  - 658.83 22
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -