The handbook of marketing research :  uses, misuses, and future advances / 
edited by Rajiv Grover, Marco Vriens. 
 - London :  SAGE,  2006. 
 - 660 p. (hbk.). 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>141290997X 
<br/><br/><label>Nat. Bib. No.: </label>bA651215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83