TY  - BOOK
AU  - McDonough,John
AU  - Egolf,Karen
ED  - Museum of Broadcast Communications
TI  - The Advertising Age encyclopedia of advertising
SN  - 1579581722
U1  - 659.103 21
PY  - 2003///
CY  - New York, London
PB  - Fitzroy Dearborn
KW  - Advertising
KW  - Encyclopedias
ER  -