The Advertising Age encyclopedia of advertising /  Vol.2,  F-O. 
editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf. 
 - New York ;  London :  Fitzroy Dearborn,  2003. 
<br/><br/><label>ISBN: </label>1579581722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Encyclopedias
<br/><br/><label>Dewey Class. No.: </label>659.103