TY  - BOOK
AU  - Mazzarella,William
TI  - Shoveling smoke: advertising and globalization in contemporary India 
SN  - 0822331454
U1  - 659.1'0954 21
PY  - 2003///
CY  - Durham, N.C., London
PB  - Duke University Press
KW  - Advertising
KW  - India
KW  - Social aspects
KW  - Marketing
KW  - Consumption (Economics)
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -