Marketing masters. 

 - Chicago, Ill. :  American Marketing Association,  c1991. 
 - viii, 274 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0877572194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8