TY  - GEN
AU  - Root,Robert L.
TI  - The rhetorics of popular culture: advertising, advocacy, and entertainment 
T2  - Contributions to the study of popular culture,
SN  - 0313244030
PY  - 1987///
CY  - New York
PB  - Greenwood
KW  - Rhetoric
KW  - Popular culture
N1  - Includes bibliography and index
ER  -