Mercer, Alan <br/><br/>
Implementable marketing research / 
Alan Mercer. 
 - Hemel Hempstead :  Prentice Hall International,  1991 
 - Systems, science and management .
<br/><br/><label>ISBN: </label>0134575326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research