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E-marketing : improving marketing effectiveness in a digital world / Malcolm McDonald and Hugh Wilson.

By: Contributor(s): Series: Cranfield School of Management research reports. Management research in practicePublication details: Harlow : Financial Times Prentice Hall, 1999.Description: xv,163p : ill (pbk) ; 30cmISBN:
  • 0273644270
Subject(s): DDC classification:
  • 658.800285 21
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Long loan Pilkington Library Pilkington Main Collection 658.800285/MAC (Browse shelf(Opens below)) Available 0402429389
Total holds: 0

Co-published by Cranfield University School of Management

Bibliography: p149-157. - Includes index

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