Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

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Publication details: Chicago, Ill., USA : American Marketing Association, c1992Description: xiii, 1315 p. ; 25 cmISBN:

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Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Long loan	Pilkington Library Pilkington Main Collection	658.83/BRU (Browse shelf(Opens below))	Available		040291998X
Long loan	Pilkington Library Pilkington Main Collection	658.83/BRU (Browse shelf(Opens below))	Available		0401506037

Total holds: 0

Includes bibliographical references (p. 1306-1307) and indexes

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