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Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao.

By:

McLaughlin, Edward W. (Edward William)

Contributor(s):

Rao, Vithala R

Publication details: New York ; London : Quorum, 1991ISBN:

0899305253

Holdings
Item type	Home library	Call number	Status	Date due	Barcode	Item holds
Long loan	Pilkington Library Pilkington Main Collection	381.41/MAC (Browse shelf(Opens below))	Available		0400501333

Total holds: 0

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Previous	381.41/ABB Agricultural marketing enterprises for the developing world :	381.41/EPS Urban food marketing and third world rural development :	381.41/JON Marketing staple food crops in tropical Africa /	381.41/MAC Decision criteria for new product acceptance and success :	381.41/PRI The modernization of rural France :	381.41/UNI Food from farmer to consumer :	381.410658/RET Retailing logistics & fresh food packaging :	Next

Bibliography: p181-189. - Includes index

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