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Changing marketing strategies in a new economy ; with a foreword by Harold S. Geneen.

Contributor(s): Series: Key issues lecture seriesPublication details: Indianapolis : Bobbs-Merrill, c1977ISBN:
  • 0672971984
Subject(s):
Holdings
Item type Home library Call number Status Date due Barcode Item holds
Long loan Pilkington Library Pilkington Main Collection 658.8/BAC (Browse shelf(Opens below)) Available 018745901
Total holds: 0

Lectures delivered at the College of Business and Public Administration, New York University

Includes bibliographical references

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