The handbook of marketing research :
The handbook of marketing research : uses, misuses, and future advances /
edited by Rajiv Grover, Marco Vriens.
- London : SAGE, 2006.
- 660 p. (hbk.).
Includes bibliographical references and index
141290997X
bA651215
Marketing research
658.83
Includes bibliographical references and index
141290997X
bA651215
Marketing research
658.83