The customer centric enterprise : advances in mass customization and personalizaton /

The customer centric enterprise : advances in mass customization and personalizaton / Mitchell M. Tseng, Frank T. Piller, editors. - Berlin ; New York : Springer, c2003. - xii, 535 p. : ill. ; 24 cm.

Includes bibliographical references

3540024921


Flexible manufacturing systems
Product management
Marketing--Management
Customer relations
Relationship marketing

TS155.65

658.5 03