Understanding and designing market research /
Webb, John R. 1949-
Understanding and designing market research / John R. Webb. - 2nd ed. - London : Thomson Learning, 2001. - xiii, 235 p. (pbk.) ; 25 cm.
Previous ed.: London: Academic, 1992
Includes bibliographical references and index
1861525761
bA1V2785
Marketing research
658.83
Understanding and designing market research / John R. Webb. - 2nd ed. - London : Thomson Learning, 2001. - xiii, 235 p. (pbk.) ; 25 cm.
Previous ed.: London: Academic, 1992
Includes bibliographical references and index
1861525761
bA1V2785
Marketing research
658.83