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Getting motivated by Ernest Dichter :

Dichter, Ernest, 1907-

Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask 'Why?'. - New York ; Oxford (etc.) : Pergamon, 1979

Index

ISBN: 0080236871

Subjects--Personal Names:
Dichter, Ernest, 1907-

Subjects--Topical Terms:
Psychologists--United States--Biography
Motivation research (Marketing)

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